Mind Map Business School

 

Diploma in Management
 
 
Management skills are in high demand, but for a successful career in management, you will require not only knowledge and skill, but an appropriate personality and a depth of experience to draw from to make the right decision for each situation you confront. 
This course is great value for money, and offers highly qualified tutors who are still very much active in management.
 
 
Course Code VBS009
Fee Code DI
Number of Modules 21
Duration (approx) 2100 hours

REQUIRED MODULES:

(Note:  This curriculum was revised and some changes made in February 2006. You may complete this course by following either the old or new curriculum).

You must complete all assignments and pass exams for the following modules:

*Management
*Business Studies
*Workplace Health & Safety
*Leadership 
*Instructional Skills
*Marketing Foundations
*Sales Management
*Advertising and Promotions
*Marketing Systems
*Financial Management
*Introduction to Psychology
*Personnel Management 
*Project Management
*Computer Servicing I

*Conservation & Environmental Management
*Sales Skills
*Industrial Psychology
*Professional Practice for Consultants
*Research Project I 
*Research Project II
*Industry Conference / Seminars/ Meetings  (100 hours)

Other Options: Some of these modules may be swapped with others if appropriate to your needs, and the swap is approved by a tutor in our academic department.

 

COURSE CONTENT DETAILS

Management

There are 6 lessons as follows:

  1. Introduction & Organizational Structures
  2. Management Theories & Procedures
  3. Problem Solving & Decision Making
  4. Management Styles & External Influences
  5. Employing People & Interview Skills
  6. Staff Management

Business Studies

There are 8 lessons as follows:

  1. Establishment Procedures – aims to teach the student how to select appropriate procedures for the establishment of a small business
  2. Management Procedures – teaches the student how to select appropriate procedures for the management of a small business
  3. Communication in Business – how to develop procedures for communicating with suppliers and customers of a small business
  4. Problem Solving – how to develop procedures for addressing problems in a small business
  5. Staff Management – looks at how to plan the management of staff in a small business
  6. Productivity – learn how to develop strategies for managing production in a small business or department within a larger organisation.
  7. Financial Management – how to carry out different financial management tasks used in small business or department within a larger organisation
  8. Marketing Techniques – Evaluation of marketing techniques used in business

Workplace Health & Safety

There are 7 lessons as follows:

  1. Introduction
  2. Legislation
  3. Handling Chemicals
  4. Handling Equipment
  5. Handling Objects
  6. Standards & Rules
  7. Signs & Signals

Leadership  

There are seven lessons:

  1. Introduction to Leadership (nature, scope, styles,differentiation from management, supervision,planning etc)
  2. Leadership Characteristics/Qualities
  3. Interpersonal Relationships
  4. Communication Skills
  5. Team Building
  6. Systematic and Lateral Thinking
  7. Applications (includes a Problem Based Learning Assignment)
  

Instructional Skills

There are 11 lessons as follows:

  1. Introduction to Training – Communication
  2. Understanding Learning
  3. Determining Training Requirements in The Workplace
  4. Commencing Training
  5. Developing a Lesson Plan
  6. Assessment and Evaluation of Training Programs
  7. Training Aids
  8. One-To-One Training
  9. Motivation Skills and Techniques
  10. Promoting Training
  11. Assessor Training
Marketing Foundations

The content the ten lessons is as outlined below:

  1. Marketing and the Business What is marketing, and its significance, Considering alternative approaches to business & marketing, Alternative enterprises (eg. goods or services based, sole proprietor or partnership etc).
  2. Scope of Marketing Understanding basic economics (eg. supply & demand); the difference between the potential market, available market, target market, and penetrated market for a product/service of your choice; Different advertising approaches, Controlling Growth, Improving Results in Business, etc
  3. Target Marketing Understanding the market place; Stages that sellers move through in their approach to a market, What is targeting, Advantages of target marketing as compared to mass marketing and product-differentiated marketing
  4. The Marketing Mix and Managing the Marketing Effort Product, price, place, and promotion; Affects and interactions between marketing and other operations of a business.
  5. Product Presentation and Packaging Importance of product knowledge, Core, tangible and augmented products; Differences in packaging & presentation for different products.
  6. Promotion Communication skills, Merchandising, Shop Floor Layout, Displaying Products, Signs, Understanding Selling and Increasing Sales, Sales Methods, Publicity Marketing,
    Structuring an Advertisement or Promotion, Advertising budgets, etc
  7. Product Pricing and Distribution Pricing, Profitability Ratios, Increasing Turnover, etc
  8. Customer Service Methods of assessing customer satisfaction; Significance of Customer Service; Different types of customers in the market place, and how best to approach each; Difference between selling, publicising, marketing and advertising, etc
  9. Market Research The research process, What to research, Surveys, Developing and conducting a market research program, where to find useful statistics,
  10. Organisations - Structures and Roles Business law; Financial Management, Business Structures, Business terminology, etc.
 
Sales Management

The content of the nine lessons is as outlined below:

  1. Developing Sales Concepts: Goods & Services, Ways of Managing Sales, Developing a Sales Concept, Planning Ahead, Understanding Selling, Understanding Buyers, Steps in the Sales Order, Increasing Sales
  2. Developing Sales Relationships: Sales Methods, Presentation & the Selling Personality (personality traits of a salesperson), Communication skills and conversational selling
  3. Sales Ethics: The Law and Ethics, Social Problems, Pricing, Deceit, High Pressure Sales, Poor Quality Products, Predetermined Obsolescence, The Impact of Marketing and Selling on Society, Public Responses to Modern Marketing Trends (eg. Consumerism, Environmentalism etc), Enlightened Marketing
  4. Building Product Knowledge: Good & Bad Features (eg. Make/trade name; Model; Purpose or use; How & where it is manufactured; Materials used; Wholesale/retail price; Guarantees; Warranty; Spare parts (availability and location); Service Costs)  Knowing the Competition etc.
  5. Developing a Customer Strategy: Types of Buyers, Buyer Motivation, Difficult Buyers, Key Rules for Every Salesperson
  6. Presentation Strategy Options: Displays (eg. Locating Your Displays For Best Results), Shop Layout, Trade Displays etc.
  7. Closing a Sale: Difficulties with closing a sale & solutions, importance of the personal approach.
  8. Managing Yourself: Time management, Territory management, Record Management, Sales Records, Stress Management
  9. Managing a Sales Team: Building quality partnerships.

 

Advertising and Promotions

Contents:

  1. Analysing the Market
  2. Target Marketing
  3. Display and Display Techniques
  4. Advertising and Promotions Strategy
  5. New Product Development
  6. Sales Techniques - General
  7. Writing Advertisement
  8. Electronic Marketing -Telephone & Email
  9. Direct Mailing
  10. Exhibitions & Shows
  
Marketing Systems
There are 10 lessons as follows:
  1. Marketing Systems
  2. Retailing Systems and Strategies
  3. Wholesale Systems and Strategies
  4. Product Presentation and Packaging
  5. Negotiation Skills
  6. Marketing Organisations
  7. International Marketing I
  8. International Marketing II
  9. Analysing the Market
  10. The Market Mix
 
Financial Management

There are eight lessons in total, as outlined below:

  1. Understanding Financial Terminology
  2. Planning & Managing your Cash
  3. Borrowing -for goods, against your home etc. Different types of loans, overdrafts, credit cards, financing a business etc.
  4. Buying -What to look for, hidden traps, consumer protection, deciding when not to buy on credit, forms of credit.
  5. The Money Market -How it works
  6. Investing -In housing, land, stocks, bonds, trust funds, antiques, business investments, insurance (annuities) and more.
  7. Superannuation -Lump sum, roll over etc.
  8. Reducing Costs -Cutting down on expenditure.
  9. Banks -How they can help you.
  10. Communication -How to deal with financial experts, bank managers, accountants and others in the financial world.
 
Introduction to Psychology 

There are seven lessons in this course, as follows:

  1. The nature and scope of Psychology
  2. Neurological basis of behaviour
  3. Environmental effects on behaviour
  4. Consciousness and perception
  5. Personality
  6. Psychological development
  7. Needs, drives and motivation

Personnel Management

There are 10 lessons as follows:

  1. Human behaviour
  2. Workplace Communications
  3. Workplace Conditions
  4. Controlling Operations
  5. Recruitment and Induction
  6. Staff Training
  7. Work Teams
  8. Positive Discipline
  9. Grievances and Complaints
  10. Monitoring and Reporting

 
Project Management
There are nine lessons as follows:
  1. Introduction
    Understanding what project management is, and what its applications might be.
  2. Project Identification
    Identification and defining projects which need management.
  3. Project Planning
    Developing a strategy and framework for the plan.
  4. Project Implementation
    Managers duties during implementation, developing a Preparation Control Chart,
    Regulating implementation
  5. Project Completion & Evaluation
    Dangers in this stage, Steps in Project completion, Declaring a project sustainable,
    Developing an evaluation method,
  6. Technical Project Management Skills
    Preparing a proposal, budget control/management, steps in drawing up a
    post project appraisal.
  7. Leadership Skills
    Styles of leadership, leadership principles and methods
  8. Improving Key Personnel Skills
    Listening skills, Negotiation skills, Conflict management
  9. Major Assignment
    Developing full documentation for a project.
Computer Servicing I

There are nine lessons in total, as outlined below:

  1. The computer workshop. Tools (A basic tool kit, More advanced requirements), Soldering, Workshop layout, Workshop management, Customer relations, etc.
  2. Computer and workshop safety. Understanding electricity, Workshop safety procedures, Staff safety, Avoiding computer damage, Circuits, Measuring electricity -current, voltage, resistance, ohm's law, etc.
  3. Hardware components. Identifying different hardware components (eg. CPU, ZIF socket, Motherboard, I/O card,Parallel and Serial ports, IDE drive, CMOS, etc).
  4. Different Systems & Basic Disassembly. Identifying and removing specific parts from a computer, distinguishing between different types of PC (eg. XT, AT, 386, 486, Pentium etc), disassembly procedure.
  5. Peripherals. How to assemble peripherals (eg. mouse, printer, modem) for a computer system
  6. System Assembly. Procedure for assembly/installation of main components.
  7. Installation of software. Installing different software programs in computers, in accordance with manuals.
  8. Computer Maintenance: An Introduction Preventative and routine maintenance procedures.
  9. Troubleshooting: An Introduction Determining an error, hard disk problems, viruses, motherboard battery, bugs, othercommon errors and their remedies, when to call a specialist.
 Conservation & Environmental Management

There are 8 lessons as follows:
  1. An Introduction To Ecology
  2. A Perspective On Environmental Problems
  3. Pollution & Industry Effects On The Environment
  4. Water & Soil
  5. Vegetation Conservation & Management
  6. Animal Conservation & Management
  7. Marine Conservation & Management
  8. The Future
 
Sales Skills

There are twelve lessons in this course; as outlined below:

  1. Presentation and selling: Personality. "Never judge a book by its cover." A wise old saying! but people who buy do make judgements especially about sales people. Dress and grooming are top priority in selling. As well you must learn how to develop a selling personality.
  2. Communication and Conversational selling: Learn the art of written and verbal communication in easy to understand terms.
  3. Marketing (Buyer analysis and motivation): Presentation of products to consumers and motivating them to buy.
  4. Management (Hierachy): Dealing with upper management; learn how to get your point across. How to be assertive and positive when dealing with your superiors.
  5. Helping the Product Sell Itself
  6. Know your product and pre planning: Through observation, reading and listening get to know your products (pre planning is essential in today's complex society).
  7. Selling made as simple as A B C: The procedure of selling.
  8. "The Opening" (getting the attention of the buyer): Creating the right atmosphere for a sale to take place.
  9. "Closing a Sale" (overcoming objections): Buyers will tend to look else where unless a salesman can close a sale in an appropriate amount of time (learn the secrets).
  10. "Stress Management": Learn the art of relaxation through stress management techniques.
  11. The Law and Selling
  12. Report Assessment Writing: The majority of sales persons need to have the ability and skill to write a condensed and accurate report on which management will comprehend and act upon.
 
Industrial Psychology
There are ten lessons in this course, as follows:
  1. Introduction
  2. Understanding the Employees Thinking
  3. Personality & Temperament
  4. Psychological Testing
  5. Management & Managers
  6. The Work Environment
  7. Motivation and Incentives
  8. Recruitment 
  9. Social Considerations
  10. Abnormalities and Disorders
Professional Practice for Consultants

There are eight lessons in this module as follows:

1. Determining If a Consultancy Practice is for You
2. Planning a Consultancy Practice: Part 1
3. Planning a Consultancy Practice: Part 2
4. Knowing What to Charge
5. Setting Up Your Consulting Practice
6. Keeping Accounts and Records
7. How to Generate Business & Keep It
8. Maintaining Your Consultancy Practice

 
Research Project I

There are 7 lessons as follows:

1. Determining Research Needs
2. Searching For Information
3. Research Methods
4. Using Statistics
5. Conducting Statistical Research
6. Research Reports
7. Reporting On A Research Project.


 Research Project II

There are 6 lessons in this module as follows:

  1. Identifying research issues
  2. Acquisition of technical information
  3. Specialised research techniques
  4. Research planning and designing
  5. Statistics
  6. Conducting research