Mind Map Business School

Associate Diploma In E Commerce

Number of Modules 15

Duration 1500 Hours

COURSE STRUCTURE

Fifteen modules must be completed as follows:

Module 1. Writing a Web Site (HTML)

  • Introduction to the Internet and HTML
  • The most important HTML Tags
  • Simplification through HTML Construction Software
  • Creating Links
  • Loading a Site onto the Internet
  • Adding Graphics
  • Designing a Web Site that Works
  • Advanced Features

    Module 2  ASP.net

    This module will expand on website database development techniques and more using Microsofts ASP.NET technology.

    Module 3 Digital Photography

  • Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
  • Equipment
  • Digital Technology - Colour, resolution, sensors
  • Digital Cameras
  • Taking Photographs
  • Scanners
  • Uploading Images
  • The Digital Darkroom
  • Compositing & Imaging - Production & manipulation of images
  • Special Effects
  • Outputs & Applications- Printers, The Internet

    Module 4  E Commerce

  • Introduction – what is e-commerce (more than the internet)
  • Success and failure – what makes the difference
  • Promotional strategies – are different on the internet
  • Optimizing web site potential
  • Increasing web site exposure
  • Automating supply of goods, services and cash flow
  • Managing constant change
  • Dealing with e-commerce problems

    Module 5  Visual Basic.Net

    1. Introduction

    2. The Variables

    3. Understanding conditional statements

    4. I/O handling

    5. Controls and Objects – An Introduction

    6. Structured Programming using Modules

    7. Properties, methods, events & classes

    8. Inheritance

    9. Polymorphism

    10. Using controls

    11. Debugging

    12. Developing a complete VB.NET application

    Module 6  Photoshop

    1.    Learning The Menus

    2.    Working with Digital Image Files

    3.    Understanding the Tool Palette

    4.    Using Layers, Actions and History

    5.    Digital Painting, Shapes and Colours

    6.    Selecting, Resizing, Transforming and Masking

    7.    Adjustments and modifications

    8.    Adding Filters and Styles

    9.    Preparing Files for Print and Web

    Module 7  Publishing I (Introduction to Publishing)

  • Nature and Scope of the Publishing world
  • Desktop Publishing A
  • Desktop Publishing B
  • Illustration: Graphics
  • Illustration: Photography
  • Research Skills : Market Research, researching an article, etc
  • Marketing of Publications
  • Ethics & the law in publishing
  • Developing a publishing project

    Module 8  Freelance Writing

  • Introduction
  • Basic Writing Skills
  • The Publishing World
  • Manuscripts
  • Planning
  • Newspaper Writing
  • Magazine Writing
  • Writing books
  • Writing advertising
  • Special project

    Module 9  Marketing (Foundations)

    Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

    Module 10  Sales Management

  • Developing Sales Concepts
  • Developing Sales Relationships
  • Sales Ethics
  • Building Product Knowledge
  • Developing a Customer Strategy
  • Presentation Strategy Options
  • Closing a Sale
  • Managing Yourself
  • Managing a Sales Team

    Module 11  Advertising & Promotions

  • Analysing the market
  • Target Marketing
  • Display and Display Techniques
  • Advertising and Promotions strategy
  • New product development
  • Sales Techniques – General
  • Writing Advertisements
  • Electronic Marketing
  • Direct Mailing
  • Exhibitions and Shows

    Module 12  Marketing Systems

  • Marketing systems
  • Retailing systems and strategies
  • Wholesaling systems and strategies
  • Product presentation and packaging
  • Negotiating skills
  • Marketing organisations
  • International marketing
  • International marketing 2
  • Analysing the market
  • The marketing mix

    Module 13 Bookkeeping I

    This is a basic bookkeeping course, which focuses on the nature of accounting for small business, mainly service firms. The course consists of 13 lessons.

    Module 14  Research Project I

    The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.

    Module 15  Industry Meetings (100 hours)

    Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)

    Small Business Opportunity for graduates -Franchise or Lisencing ACS courses as an affiliate or lisencee. Open to investors, established schools and start up operations, who can commit to appropriate investment of time and money, and ethiccs.

    Why choose this course?
    Develop a mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businneses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have. Great course for Marketing managers and Business managers.

  • Career Opportunities
    You can work as IT Managers, IT Consultants, Ecommerce Consultants, Web marketing consultant etc.

  • This course is internationally accredited through I.A.R.C

    • Please feel free to contact us 63398446 or email us at admin@mindmapbusinessschool.com